Qualitative Research Blog Post

Why do you WoW?

In a blog post, answer your research question (this could be, simply, “why do you WoW?”). You should have the following parts in your blog post:

  1. Motivation for a research question. Besides “the professor told us too,” why would it be interesting to ask the question you ask?
  2. Research Question that you looked at.
  3. Coding scheme/process. E.g., “We used an inductive coding scheme using keyword matching. Our primary keywords were “family” and “friends” and derivatives of those words. In addition…”
  4. How large was the total dataset? E.g. how many forums did you code? How many in-game interviews? How many outside-of-game interviews?
  5. Key findings from your analysis
    1. Pattern claim. E.g., “People appeared to like WoW because they like games that begin with World”
    2. Pattern number (of the 15 interviews, 5 people mentioned x). What constitutes a pattern in a sample of 15 or 30 or 100? It’s up to you to make the case. Note: Qualitative research will always have lower consensus because of its open-ended nature.
    3. Exemplar quote or quotes.
  6. Now that you know this, make a suggestion for future research (and possibly name a method that would capture that). e.g., Blizzard asked the question “how do you WoW?” Is that a question that could follow from your current reserach?

Final note: this is the info that you should consider in your solo and group projects in this class. Revisit this page as a reminder.

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